Sing Up has won an award for The Big School Sing Up! The glitterati gathered at the Radio Advertising Awards at the Four Seasons Hotel on Park Lane on the 22nd May, and some of the Sing Up team partied as The Big School Sing Up was awarded the Innovation Award for Creative Use of Radio. Nicole Blass from OMD collected the award as the media agency that planned and worked on the project for us.

The Big School Sing Up was a radio showcase project where we asked primary schools all over England to enter their singing for the chance to be played out on their local radio station. We worked with GCAP, EMAP and First radio groups across 64 stations and the response was fantastic. 781 primary schools entered their songs, all chosen from the diverse Sing Up Song Bank, and all songs were available online for parents and schools to listen to. 640 schools got to be radio stars and all schools that entered have been sent a certificate and Sing Up goody pack for their fantastic efforts.

The award is a fantastic achievement and a radio advertising first to get children’s voices heard on national radio on such a large scale and we hope that everyone who heard our singing stars were encouraged to give singing the attention it deserves. Everyone can sing and through Sing Up we offer a programme that will enable every school in England to become a singing school. What are you waiting for?