Sing Up Launches Nationwide
On Wednesday 21 November, Ed Balls Secretary of State for Children, Schools and Families, Ed Balls announced a £332 million investment in music for Schools, choirs, orchestras, new instruments, performance and free music lessons. Part of this announcement included Sing Up, the new Government funded national singing programme which aims to increase opportunities for primary school-aged children to enjoy singing as part of their everyday lives in school, the home and in the wider community.
The Sing Up campaign has been launched with £40 million funding over four years. According to the Music Manifesto Report ‘Every Child Matters’, singing provides a universal route into participative music making for every child and builds community involvement at all ages.
The Sing Up programme will provide resources to help teachers and parents to put singing back at the heart of children’s lives and its aim is to put singing at the heart of every primary school in England by 2011.
The programme will incorporate www.singup.org, a national singing resource including a web-based songbook of new and traditional songs and all the resources that teachers need to integrate singing in their classroom activities. The website will be supported by a free magazine and CD materials, which is available free of charge to all primary schools.
As the advertising campaign hit national radio stations, the newly formed Sing Up team, who had been planning the campaign launch for several weeks got ready to reveal the Sing Up programme to the nation. The day began with Sing Up spokesperson and singing star Jamelia talking to the BBC Breakfast programme and Radio Five Live, followed by a host of radio interviews where she was joined by Singing Ambassador, Howard Goodall.
The day began with Sing Up spokesperson and singing star Jamelia appearing on BBC Breakfast and Radio Five Live, followed by a host of radio interviews where she was joined by Singing Ambassador, Howard Goodall. Next stop was Tower Hamlets School Hall for a photocall with Ex Cathdra singing groups and a vocal warm up in preparation for the Sing Up bus tour.
The final stop of the tour was the Archbishop Sumner School in Lambeth where our singers joined forces with the school children to take part in a workshop. The workshop culminated in a fantastic performance for our special guests – Ed Balls, Lord Andrew Adonis who were joined by Christina Coker, Howard Goodall and Jamelia.
All in all a fantastic day and a great kick-start to the campaign.
The response to the Sing Up initiative has been fantastic and in the first week the Sing Up website has attracted over 17,000 visitors (an average of just over 2,000 visitors a day.
We’ve also received oodles of nice comments about the website, the magazine and the programme in general.
“I think the first 'Sing Up' magazine is brillant. Best resource I have received in ages. Very inspiring. Thank you”
Helen
Music Co-ordinator
“I'm a primary school music coordinator. Received my Sing Up yesterday and used it with our KS2 children yesterday and today. They loved it and so did I. Brilliant! Have been recommending it to all the teac”
Paula
The Sing Up campaign has been launched with £40 million funding over four years. According to the Music Manifesto Report ‘Every Child Matters’, singing provides a universal route into participative music making for every child and builds community involvement at all ages.
The Sing Up programme will provide resources to help teachers and parents to put singing back at the heart of children’s lives and its aim is to put singing at the heart of every primary school in England by 2011.
The programme will incorporate www.singup.org, a national singing resource including a web-based songbook of new and traditional songs and all the resources that teachers need to integrate singing in their classroom activities. The website will be supported by a free magazine and CD materials, which is available free of charge to all primary schools.
As the advertising campaign hit national radio stations, the newly formed Sing Up team, who had been planning the campaign launch for several weeks got ready to reveal the Sing Up programme to the nation. The day began with Sing Up spokesperson and singing star Jamelia talking to the BBC Breakfast programme and Radio Five Live, followed by a host of radio interviews where she was joined by Singing Ambassador, Howard Goodall.
The day began with Sing Up spokesperson and singing star Jamelia appearing on BBC Breakfast and Radio Five Live, followed by a host of radio interviews where she was joined by Singing Ambassador, Howard Goodall. Next stop was Tower Hamlets School Hall for a photocall with Ex Cathdra singing groups and a vocal warm up in preparation for the Sing Up bus tour.
The final stop of the tour was the Archbishop Sumner School in Lambeth where our singers joined forces with the school children to take part in a workshop. The workshop culminated in a fantastic performance for our special guests – Ed Balls, Lord Andrew Adonis who were joined by Christina Coker, Howard Goodall and Jamelia.
All in all a fantastic day and a great kick-start to the campaign.
The response to the Sing Up initiative has been fantastic and in the first week the Sing Up website has attracted over 17,000 visitors (an average of just over 2,000 visitors a day.
We’ve also received oodles of nice comments about the website, the magazine and the programme in general.
“I think the first 'Sing Up' magazine is brillant. Best resource I have received in ages. Very inspiring. Thank you”
Helen
Music Co-ordinator
“I'm a primary school music coordinator. Received my Sing Up yesterday and used it with our KS2 children yesterday and today. They loved it and so did I. Brilliant! Have been recommending it to all the teac”
Paula
