In January 2007, the Government announced it would invest £40 million over four years in a national singing programme for schools.
Sing Up is led by Youth Music, the UK's largest children's music charity. Working with Youth Music, three other partners form a consortium to deliver Sing Up to the nation's schools.
Faber Music oversees the entire national singing resource, which included the Song Bank library, while AMV BBDO leads a media and schools campaign, highlighting the benefits of singing.
The Sage Gateshead's work leads the Workforce Development Programme, which is building the confidence and expertise of primary school teachers and musicians so they can lead and support children's singing activity.
